Keywords: design management, product feeling, Total Quality Management Abstract: This paper discusses the product as a comprehensive reflection of enterprise information, is the center of business activity, while product-oriented feel throughout the design and management is always involved at all levels of the product, extend to the entire product life cycle, extending enterprise-wide variety of product mix, design and management in order to become the director of enterprise product feel. 1. Product is a comprehensive enterprise information reflects the enterprise of science and technology, manufacturing, technology, materials, marketing, media communication, economic, social, cultural and other multi-disciplinary interaction and coordination, materialized for the product. That is, as one out of products and enterprises in their products will provide people with an integrated, comprehensive information. Through the company's products, one can understand the scientific and rational corporate management, and strict quality management, innovative design, superb technology and efficient health ... ...